Hosting a webinar can instantly transport you back to your childhood nightmare of giving a birthday party that no one shows up for.
The webinar landing page example from our client, tailwind, below has every element necessary for a successful webinar promotion. The signup form appears on the page, the information is summarised in bullet points, the author profiles add a human touch, and the descriptive and bold header title clearly states what the webinar is about.
7 suggestions for promoting a webinar
You can use one (or all) of these techniques to direct traffic to your registration page once it is set up and ready.
Send out email announcements
Email marketing is placed first for a reason that has nothing to do with the fact that we are an email marketing tool. It's because the best way to advertise webinars is through email.
The simplest approach to get the word out is to send a message to your email list. You immediately address your audience and provide them the option to sign up right away.
A professional webinar invitation newsletter may be made using MailerLite's drag-and-drop editor. Choose from pre-made templates or use the newsletter editor to create something unique. When subscribers click a button in an email, they are automatically added to a group, so make use of the one-click RSVP option.
Set up email automation
While you concentrate on any of the other 10 webinar promotion techniques, email automation handles your webinar reminder and follow-up emails.
You may set up an automation workflow to send each email precisely at the proper time by creating all the webinar campaigns in advance.
Make use of email signoffs
Do you send a lot of emails to your business? Have each member of your team, including your support staff, sales team, and marketing team, add a line to their email signature with a CTA to register for the upcoming webinar.
Employing MailerLite? To learn how to add and edit email signatures, watch this video instruction.
Alternatively, keep it straightforward by adding a P.S. line after your newsletter. The email body's P.S. line stands out and gives it a visual benefit.
Construct a teaser video.
A preview video can educate, enthral, and persuade viewers to subscribe to the newsletter. People can rapidly get to know their host(s) and understand all the specifics in advance by filming a video. You're all set to go once you upload your 1-2 minute masterpiece to YouTube and include the registration link in the video description.
Utilize pop-ups
Pop-up registration forms can significantly improve attendance and awareness. But you must be aware of the proper use of. To discover how to properly implement pop-ups, read this article.
There are numerous pop-ups to choose from. Our favourites are as follows:
Dear bars (at the top or bottom of each page)
Exit-intent pop-ups (appear when a user is about to exit the page)
Pop-ups that appear when a user advances to a specific percentage of the page
Temporal pop-ups (after a specific time interval, e.g. after 15 seconds)
Pop-up welcome mats (take up the entire screen)
You may design advertising pop-ups for your website in MailerLite. These are certain pop-ups that you can programme to appear at specific times in the future. When the pop-up is turned on, it will automatically stop appearing at the specified time and date.
Create blog entries (or take advantage of existing ones)
An excellent way to draw visitors to your website who are looking for a particular service you provide is through blog articles. Someone who has specifically looked for that topic and found your blog is already motivated to register for a webinar on the same subject.
You can write a whole blog post specifically about your upcoming webinar, including a sign-up form in the sidebar, or incorporate CTAs into already published blog posts. The latter can be employed for both your most popular material and brand-new blog registration. Include a registration form right in your blog, or drive visitors to the registration page by adding a text link, banner, or button.
Make a social media post
Your social media platforms are excellent for promoting webinars. Add a clear CTA, such as "Grab your free seat," to your copy and adapt it to each platform. You can create events on Facebook, and most marketers post many Tweets on Twitter (sometimes with a designated hashtag).
Utilize your professional network on LinkedIn, where people can readily forward to their connections, to promote a business-focused webinar.