A well-designed e-commerce site is made up of several different components. All have some positive qualities, but not every website has them all, with the possible exception of ModCloth. Even though I don't personally purchase there, I adore the ModCloth inbound marketing strategy for e-commerce. When examining the components of a truly outstanding e-commerce website, ModCloth appears to have it all, including a sophisticated and user-friendly interface, pre-transactional educational materials, and email marketing that hardly ever uses discounts.
According to ModCloth, "The Anatomy of an Ecommerce Site”
1) Blog
ModCloth must be aware that blogs attract 55% more visitors to business websites than those without them. Just as it is intended to, ModCloth uses their blog to guide potential customers through the marketing and sales funnel. The blog includes information on items, how-to videos, customer photos, and general lifestyle news. The blog is a terrific method for folks to pass some downtime in addition to working hard for the business.
2) Filtering Options
In addition to the search box in the upper right corner, every item on ModCloth has a fairly simple filtering process. Users have the option of searching by size, cost, designer, and popularity. Customers can swiftly narrow down selections to locate precisely what they need thanks to the straightforward buttons that offer little room for error. The filtering options do yield only relevant search results, which is an added benefit (although this shouldn't be seen as an additional benefit so much as a way of life).
3) Quick Customer Support
Although ModCloth does have an email option for customer care, they also make staff members available through a live chat option, as well as by phone, for customers who need assistance right away. Additionally, by simply clicking on their Customer Care link, you may get all of these alternatives in one place. ModCloth, however, doesn't end there. You can get in touch with a stylist to get individualized advice and ideas in addition to finding someone to chat to about any difficulties or questions you may have.
4) Secure Checkout
Customers enjoy ModCloth's checkout experience because it is simple. The progress bar at the top of the page shows you how far along you are in the process. There are no links to previous pages or pointless detours to other pages.
Additionally, they take care to display their security certificates with noticeable, prominent icons. Customers feel good knowing their personal information will be protected at all costs because of this.
5) Up-Front Details
The cost of delivery often surprises customers, which is one of the main reasons they leave their shopping carts unfulfilled. Thus, ModCloth ensures that customers receive clear shipping information. As you can see, customers who are ready to wait a little longer for their new clothes can also benefit from free shipping. Cha-ching.
6) Product Descriptions That Are Well Written
The most essential information can be conveyed in your description content by simply listing the fundamental product stats, but ModCloth's humorous descriptions nevertheless manage to do that. Even if you can't afford to buy everything, it might be entertaining to read about them.
Once more, the crucial element in this situation is how well the online experience is tailored to the buyer personas' psychographic characteristics. They are written with the tone and content that their greatest consumers like to read; they are not clinical, cold recitations of the manufacturer's specifications.
7) Social Evidence
This business excels at involving and interacting with fans and friends on social media. As you can see, customers have multiple opportunities to interact with various social media networks while purchasing. The first time is on the home page when a list of all the various accounts is presented. Next, customers can tweet or pin the things they are about to purchase (or just recently purchased). In addition to giving the customers reason to brag, it benefits ModCloth's reputation.
8) Customer feedback
Customers can also share their experiences outside of social media platforms. There is a list of reviews for each product that can be found on its website. Additionally, ModCloth does not censor. The customer service crew responds with offers of help for each less-than-spectacular rating. Customers can express their opinions openly, and ModCloth takes advantage of this to increase customer satisfaction.
9) Ingenious Email Promotion
ModCloth does offer discounts to its most devoted patrons, but they also use other strategies to keep its email marketing on track. Check out this email, which only alerts users about upcoming new features. What a wonderful way to maintain the relationship between the customer and the vendor.
Email reminders for abandoned carts are equally successful. Images are utilised to remind users of the items they were close to buying, and a lighthearted subject line encourages a grin rather than a grumble. Bravo to ModCloth.
10) Reactive Design
Responsive design is essential because so many purchases are done on mobile devices. Thankfully, this website also makes using a smartphone to shop simple. First off, it's really simple to see the menu, and there is a lot of white space around the links to make it simple for thumbs to click.
While each of these components stands out on its own, finding them all together on one website and forming the basis of a well-rounded inbound marketing strategy elevates ModCloth to the status of a model inbound e-commerce site. This is an excellent place to find a role model if you're seeking advice on how to improve the inbound-friendliness of your website.