You are in charge of the content for your company's revamped website. Pretty thrilling, huh? Your supervisor then informs you that you are also in charge of search engine optimization (SEO). The endeavor loses some of its allure all of a sudden. You aren't an SEO expert. You don't have a lot of SEO experience. The fear takes hold.

Stay put! The fundamentals of SEO aren't that difficult, whether you're taking over, enhancing, or just beginning your strong SEO Strategy. In actuality, they mainly just make sense. I don't want to disparage the rock artists who have built successful careers around their SEO knowledge. We require those people. Because SEO involves a lot of research and is always changing as a result of search engines like Google updating their algorithms, their knowledge is extremely useful.

1. Understand Your Keywords

Priorities come first. Without knowing the terms your target market uses to look for solutions to the issues your business solves, you won't be able to do much. A little investigation is needed for this. Put yourself in the shoes of your product or service's prospective customer. How would you go about solving your issue? In your search engine, what would you type in? If you sell organic dog food, for instance, your potential buyer is likely worried about the health of her dog. Perhaps she's worried about the toxins and byproducts in most dog diets because her dog has food allergies. Start looking. What websites appear? Take note of the vocabulary used in those excerpts.

2. Produce Content of High Quality (Naturally)

Utilize your marketing strategy sense in this situation and make excellent content for your target audience. The questions your customers have, the insights they can utilize, and the education that helps them become better at what they do are all examples of valuable content. Keep in mind to naturally incorporate the right keywords into the fantastic content you're producing. Don't try to artificially inflate the rating of your website by stuffing your pages with keywords (e.g., repeating them in your text, meta descriptions, alt tags, etc.).

Because their bots are so intelligent, search engines will detect you if you do, and they may punish your site by decreasing its rating or eliminating it from their index. Additionally, it won't dazzle website visitors.

3. Add keywords to the URLs of your website's pages

Your page URLs are crucial for your SEO, so make sure you don't ignore them. Your keyword research will be useful in this situation. For instance, the URL for a page discussing your solar financing offering should be products/solar funding. Concentrate on the most popular and often used relevant keywords. Choose the one that has the highest search rating if you're torn between "solar finance" and "solar leasing."

There are a few quick, simple, and cost-free methods to monitor search ranking. Use Google AdWords Keyword Planner as one option. To get an indication of how popular your keywords have historically been in terms of search volume, just input them. Google Trends is another option that you have, and it's a lot of fun to investigate. View a fast graphical comparison of interest over time by comparing various keywords.

4. Pay Attention to Page Titles

For your websites, you must make compelling and intriguing titles. Make sure they appeal to your target audience. People won't read the fantastic content underneath if they don't. What's in it for me are questions from visitors that help me concentrate on what to highlight, in my experience. What will they get from the information on this page, and why should they care? is a question you should be asking yourself. Once you've mastered that, make your title shorter, sexier, and with stronger language (try a little alliteration for fun). Make sure your keyword appears in the headline (the H1) and/or the subhead as you create these catchy headlines (the H2).

5. Enhance the user experience

Beyond website content, great SEO results are becoming more and more dependent on good user experience. In his blog post Three UX Principles That Help Your Website Do Its Job Right, Robert Berris writes that over the past two years, Google has changed its emphasis from placing a low priority on sites that give high-quality user experiences across platforms and devices to a considerably greater priority. Search engine optimization is gradually becoming user optimization, even if traditional ranking variables are still dominant. Work with your web developers to make sure that your website is simple to use, that each link functions, and that it leads users to the information they are seeking.